Blogging is the art of sharing knowledge with the world.
In today’s era, there are many people who are in the blogging field. Some of them are doing well, whereas some are not. There are multiple reasons why some people are doing better than others in this field. One of the main reasons is the overall strategy of the blogger in order to fetch more readers and more user engagement.
One such strategy is giveaways.
Yes, you read that correctly. Giveaways are one of the best ways to increase user engagement with your blog. With giveaways, you can reward your readers and promote your brand on a large scale.
There are many bloggers who arrange giveaways on a regular basis. Some bloggers are able to get a lot out of them, whereas some are not. The main reason behind the success of any giveaway is how it was arranged.
If you have arranged it properly, then the chances are high that it will be successful.
There are many tools to run successful giveaways.
One such tool is Rafflecopter.
In this post, I am going to tell you how you can run your giveaways using the Rafflecopter tool.
Why do I recommend Rafflecopter to run giveaways?
The main reason why I like Rafflecoper is because of its usability.
It’s a very easy way for you to create and manage giveaways. It is also very easy for users to enter into your giveaway.
You can easily set up pre-defined tasks for users such as sharing content on social platforms, joining a comment list, and so on.
You don’t need to edit any code or install any plugin. It’s a very simple, intuitive, and powerful tool.
How to run giveaways using Rafflecopter?
First, you need to sign up with Rafflecopter.
There are two accounts to choose from. The first account is the free account and the second account is the business account (paid). While there are many more features available in the business account, if you cannot afford it or don’t need it, the free option also has all of the necessary features for running a successful giveaway campaign.
Once you’re signed up for Rafflecopter, you will be taken to the Rafflecopter dashboard. The dashboard is where you will create your Rafflecopter giveaways.
- Click on “New Giveaway”.
- On the next page, set the name for your giveaway.
(Make sure you set a catchy name for your giveaway.)
- Next you need to add your prices. In the free account, you cannot add an image for your price, but it’s OK, you don’t need to.
Tip: Make sure you add the prices according to your audience’s needs and requirements. This way, more and more people can participate in your giveaways.
- Now it’s time to set the conditions by which the user can enter into the giveaway.
You can create your own task such as liking a Facebook page, tweeting a message on Twitter, following on Twitter, subscribing to your email list, etc.
You can also give out points for each task. Points range from 0 to 5.
You can even tell the user if any of the tasks are compulsory or not.
There are some tasks which you can add in the business account that you can’t add in the free account. Let me quickly show you the difference.
In the free account, you can set the following tasks for users:
- Tweet a message with a blog URL or a giveaway URL.
- Liking a Facebook Page.
- Following your account on Twitter.
- Commenting on your blog post.
- You can also create your own task such as having a user answer some questions.
In the paid account, you can also do the following:
- Create a poll.
- Get a user to sign up to your email list. (MailChimp, Aweber, etc.)
- You can tell the user to “pin” an image or follow you on Pinterest.
After you have defined the conditions of the giveaway, you just need to enter the duration.
I recommend you set the duration for 7 to 10 days. The goal is to maximize the richness of the giveaway, so a longer duration has a better chance of users telling their networks about it.
But you should set the duration according to your individual needs.
Add widgets in WordPress to display giveaways using Rafflecopter:
Now, you can add some widgets in WordPress to display the giveaway which you have created. Rafflecopter will give you a code which you will need to add into WordPress.
To display the giveaway in a post, just add a “New Post” from the WordPress admin area and paste the code of Rafflecopter in the text mode of the post box.
Once you paste the code, your widget will be displayed in the post.
If you want to change anything in the widget, you can do it via your Rafflecopter dashboard.
You don’t need to edit any code for that; the code will automatically update for you.
Now you just need to promote your giveaway as much as you can. For that, you can use various hacks like social media promotion, sending out newsletters, boosting your posts, etc.
The more you promote the giveaway, the more likes, tweets, subscribers, and users you will acquire.
So promote it well and you will surely get a lot out of it.
Over To You
As a blogger or webmaster, you need to reach those users who are willing to visit your website/blog again.
Giveaways provide you with a great way to do this. If you arrange giveaways properly, then believe me, you can do wonders with them.
There are many great examples of bloggers using giveaways to drive huge amounts of traffic to their blogs. You can also do the same with your giveaways using Rafflecopter.
If you have created any giveaways using Rafflecopter in the past, then let me know the results via the comments. Or did this post encourage you to give Rafflecopter a try? Also let me know how it goes in the comments below.
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