Marketing is one of those things in life that can be a mystery if you don’t dive deep. Even the self-portrayed marketing gurus do not know an ounce of marketing. People think marketing is about putting in money somewhere and seeing people come to your website or application in droves. If this was true then everybody would be successful.
I would actually like you to do an experiment on Facebook marketing and see how that works for you. By the time you get the hang of it, it will take a lot of time. It’s a guarantee.
Why is marketing hard? Let’s rephrase that. Why is marketing challenging?
Marketing is challenging because it’s constantly changing. That’s the truth.
Platforms of marketing change, the rules are changed by companies who see a better profitability in that change. Things are always changing & If you stop marketing for 3 to 4 months, things would have changed.
Here is an example from Brian Balfour’s (VP of Growth at Hubspot) presentation and here is an Image he shared. In this image, you can see the effectiveness of a particular channel over the years. Look at Facebook – In 2013, the effectiveness of a promotion on Facebook was the highest and it has just plummeted since then. People change, platforms change, what you’ve learnt about marketing has changed.
How do we solve this?
You always have to be up to date. You have to be an eternal student who is always learning. Like a scientist performs experiments to find the perfect solution, it’s the same for you. You have to be a marketing scientist. Exploring new channels, experiment strategies, working with different content and so on. Where do we learn all this?
For today’s article, I’ve picked a set of podcasts that you could listen to that will always fill your brain with the right marketing information that could help you and your business.
The following are the parameters we are basing it on
- Kind of Content
- Short tips for quick execution
- Bigger Picture Ideas to expand your brain
- Channel Specific for Improving a certain aspect of marketing
- 10-15 mins for a short travel time
- 30-40 minutes during a gym session
- Every week
Top 10 Podcasts for marketers:
1. The Growth Hacking Podcast with Laura Moreno – 25 to 45 minutes – Seasoned Entrepreneurs and Growth Hackers
This podcast is in the 25 to 45-minute range and they bring a different set of Individuals who talk about the strategies they used to grow their startups. The thing about growth hacking is, there are a lot of strategies used and data is considered god. So when you do your marketing efforts, you will think more like a growth hacker by listening to these seasoned entrepreneurs. The questions are specific and the answers are very actionable.
2. Growth Everywhere by Eric Siu – 35 to 50 mins – Individual Founders and Growth Stories
Eric Siu is the founder of Growth Everywhere. Although his podcasts have a bit of a low quality of production. The content is good. He gets different founders to come and talk about their experiences. Many of the founders suggest books and strategies that you could use. Ignore the first 7 to 10 minutes of the podcast because they are talking about their companies and what it’s all about. Also, be prepared for an advertisement promoting his services in the middle.
3. Social Media Marketing Happy Hour – 15 to 20 minutes – Byte Sized Information about Marketing strategies.
I Prefer where the topic of a podcast is pre-decided and there are two hosts, instead of an Interview. In an Interview, the content isn’t decided and a lot of it can be useless chit-chat or problems that you don’t want to hear.
There are two hosts to this show Dawn Marrs-Ottiz and Traci Reuter and as they have a specific agenda of what they want to talk about, there aren’t any unnecessary conversations. They also have their opinions and it’s more of a discussion. This means they give you multiple suggestions just with one discussion. It’s clear from their podcasts that they are abreast with the latest in marketing.
4. Social Media Examiner Show – 5 to 10 minutes – Super quick tips that teach you one new thing everyday.
The Social Media Examiner show is a perfect example of byte-sized information that can teach you about a certain topic that you are not aware of. Every day they cover a topic and talk about it for not more than ten minutes. This is a great way to put ideas in your head. This kind of podcast can become a habit as it takes very less time and gives you fresh ideas every single day.
5. The Art of Paid Traffic by Rick Mulready – 20 to 40 minutes – One of the best Paid Traffic channels
Paid marketing is a very important aspect of marketing and not a lot of people cover this because it’s paid. Paid advertising can be one of the most effective channels for traffic if used right. It’s great for business that is selling a product or even drive highly targeted traffic to your website. In this podcast, all kinds of paid promotions are covered such as Facebook ads, Google Ad words, Youtube, Twitter Ads, Retargeting, Linkedin Ads and also goes into the funnel, analytics, and the landing page. It’s about 30 minutes in duration and perfect for a lunch podcast session.
6. Online Marketing Made Easy with Amy Porterfield – 40 to 50 minutes – Small Business questions on Marketing and Entrepreneurship.
In Amy Porterfield’s podcast, she talks about her experiences in promoting a product and running a business and gives examples from there about what she did right and wrong. She also gets guests every once in a while to talk about their experiences. The best part about Amy’s podcasts are the burning questions we have and the fears we have that are addressed and that makes it a very valuable podcast. Also, the production quality of the podcast is crystal clear.
7. Copy-Blogger FM – 15 to 30 minutes – Content Writing and Content Marketing
Copy blogger is one of the best content marketing and writing based blogs that have information deep rooted in science and data. They have a podcast called the copy blogger FM that again have a mix of interviews and strategies and tips. It’s in the 15 to 30 minute range. If you need compelling copy to run your business, then join this podcast to get writing specific content as well.
8. Marketing Over Coffee – 18 to 30 minutes – Marketing News and Interviews
Marketing over coffee has segments that cover the latest news in Marketing. If big updates have happened and you want to know the breakdown of the updates and the repercussions and the use cases, then this is a great podcast for you.
9. Conversion Cast – 10 to 20 minutes – Actionable Content
Conversion cast is a podcast from the stables of Leadpages. Tim Paige hosts it and each episode lasts for 10 to 20 minutes. There are examples from different startups and in each episode that startup talks about how they grew their traffic or increased conversions or the number of subscribers they got through a campaign and so on. This podcast is filled with actionable information and it’s great for inspiration and execution.
10. Social Media Marketing with Michael Stelzner – 40 minutes to 1 hour – In-depth Marketing strategies
Social Media Examiner’s podcast is hosted by Michael Stelzner and this is a long duration podcast with the minimum duration being 46 minutes. They cover in-depth strategies and tactics in each podcast. And similar to their website, the information is top class. They have a lot of Interviews and they cover very important latest marketing techniques. This is a great podcast because they go to the core of the issue.
Let me end this article with some tips regarding content consumption.
We all are consumers, some more than others. But to be successful in this world of blogging or business, you need to be a creator. With podcasts like this, it’s good to consume and learn about new strategies, but if you are not creating, then you aren’t truly learning. When you execute the tips and see how good it was, then you’ll realize what are the right podcasts for you.
Remember, you want to be a creator and not a consumer. So learn and execute!