Do you want to find who reads and subscribes to your WordPress blog? Part of building a website is to understand is how your users read and interact with your content. In this article, we will show you how to find who reads and subscribes to your WordPress blog.
Why You Need to Know Your Audience?
Understanding your audience is crucial for the success of your blog or business. It helps you learn: which pages on your website are most popular among users? How your users found those pages? Where those users came from? And what else they looked on your website?
All this information helps you decide what kind of content works for your audience. It also helps you find out what is not working with your readers.
This allows you to plan and create better content.
Having said that, let’s take a look at how to find out more information about your readers and subscribers.
Learn About Your Readers and Subscribers Using Google Analytics
Google Analytics is the most comprehensive analytics available in the market today. It can be used to track your site visitors as well as your RSS feed subscribers.
First you need to visit the Google Analytics website and signup for an account. Take a look at the section ‘Google Analytics’ in our guide for detailed instructions.
Setting up Google Analytics for WordPress by MonsterInsights
For this tutorial, we will be using the MonsterInsights plugin. If you are already using the plugin and have it setup on your WordPress site, then you can skip to the next step.
First thing you need to do is install and activate the Google Analytics by MonsterInsights plugin.
Upon activation, you need to visit Insights » Settings page and click on ‘Authenticate with your Google account’ button.
This will open a popup dialog where you will be asked to allow Google Analytics plugin to access your Google account.
Click on the allow button to continue.
The popup will now show you a code which you need to copy and paste into Google Analytics plugin settings on your WordPress site.
Once you do that, the plugin will now fetch your account settings from your Google Analytics account. After that you need to select your analytics profile by clicking on select a profile.
Select a profile
Click on save changes button to store your settings.
That’s all you have successfully setup Google Analytics by MonsterInsights on your website. For detailed instructions, take a look at our beginner’s guide on how to use Google Analytics for your WordPresss site.
Tracking RSS Links in Google Analytics
Google Analytics can not only track visitors coming to your site, but it can also track links to your website from other sources like your RSS feed, email newsletter, social links, etc.
If you are manually sharing links, then you can add your own URL parameters. But the links in your RSS feed and newsletter are automatically generated by WordPress.
Here is how you can track your RSS feed links in WordPress using the Google Analytics by MonsterInsights plugin.
Go to Analytics » Settings in your WordPress admin area and click on the Advanced tab.
Check the box next to ‘Tag links in RSS feed with campaign variables’ option and click on the save changes button.
That’s all, you have successfully enabled tracking of links in your RSS feed.
Viewing Reports for Your RSS Feed Links in Google Analytics
Log in to your Google Analytics dashboard and then visit the reporting page.
Go to Acquisition » All Traffic » Source/Medium tab.
There you will find RSS as source and as medium in your reporting. You can click on it to further drill down, and see which content they clicked.
Finding Subscriber Information
In order to find subscriber information, the first thing you need to do is give your users the ability to subscribe to your blog through an email newsletter.
We’re going to cover how to find subscriber information in two of the most popular email marketing platforms among our users.
Find Subscriber Information in MailChimp
If you are using MailChimp, then it comes with its own built-in analytics. These reports tell you how your newsletter campaigns and your RSS to Email campaigns performed.
Simply login to your MailChimp account and click on Reports from the top menu.
You will see a list of emails sent to your subscribers. Click on the view report button next to an email.
This will show you an overview of your campaign. It will also provide you with information like how many users opened or didn’t open your email, bounced email addresses, abuse reports, total clicks, links clicked, etc.
Find Subscriber Information in AWeber
If you are using AWeber in WordPress as your email list provider, then you can use AWeber’s built-in reports feature. It will show you how your newsletter or RSS to email campaigns performed.
Simply login to your AWeber account and then click on reports.
The reporting dashboard provides an indepth overview of your overall opens and click rates. You can drill down the reports by clicking on shortcuts in the left menu.
AWeber reports shortcuts
That’s all, we hope this article helped you find who reads and subscribes to your WordPress blog.