App developers for iOS are growing in numbers every year and currently iOS developers are 4 times than the number of Android developers. Apple iPhone and iPad apps continues to drive in more developers for the platform due to the profitability of the iPhone/iPad app market. Which now guardian estimates that, for the top 200 apps for Android in the app market, app revenues are just 12% of iOS app revenues for top 200 apps in the Apple app store.
Now, iPhone app development is becoming as very lucrative business and many tech pundits and companies are getting into developing dedicated iOS app. It doesn’t matter what niche you are in, but if you get a kick-ass iOS app developer for your business, it could be one of the best business decision which you might have made ever. Now the hard part after creating an iOS app, is promoting it. Developers who are mostly glued with codes and only app development, they find it hard to promote iOS apps to a large audience, and this is one big road-block on reaching out to masses.
So for the large number of developers who are eyeing to strike big on the popular app market, here are some important points to help you promote and market your iOS app/game in the Apple app Store.
How to Promote iOS Apps easy ways:
So, I assume you have already created an amazing app for iPhone and now it’s time to do some smart work and let people know about your app and make it viral. Here are few steps which will help you to make your iOS app to masses:
1. Submit For Reviews
Getting your app/game reviewed is a must for developers willing to promote their app to success. Major app review sites like MobileStartupz.com, 148apps, AppStoreApps.com and Apps Safari are some of the good options to be considered. Submitting to review sites will provide your app with the initial publicity and if your app is really good, then it will also help you in get noticed in the app industry.
If you have developed a paid app, make sure you add the redemption code so that Bloggers can download your Paid app for free and write a review.
2. Social networking.
Post about your apps and announce to your friends,family and associates across some of your popular social networks accounts like Facebook, Google Plus, Twitter, LinkedIn etc.Submit your iPhone/iPad app to social media and bookmarking sites like digg , stumble upon, reddit etc. If you know more such social bookmarking sites, which will let us promote iPhone app, do let me know via comments.
3. Create a new website/Landing page
Create a new website with relevant domain name and SEO optimized keywords to promote and market your app. Include some video description about the app and screenshots to make the consumer become aware of its features and usefulness. Collect relevant customer feedback and provide forums for user queries.
4. Promote through Free Content
Promote your app through blogs related to mobile apps or technology or startup communities. Such as MobileStartupz.Com(free), a startup voting community that ranks apps submitted every month end. The Website is also a good option if you have multiple apps for different operating systems because they do even accept Android, Windows Phone and Blackberry apps.
5. Advertise your App
Advertising is a great idea for any kind of app/game, old or new. Get to know the sites where the website fits to your app category and buy some ad space to promote iOS app .You can even contact few bloggers who are willing to put up ads for your app or even for review it. Popularizing iPhone/iPad app through advertising promotions is a great way to reach large number of people and get a good user base.
6. Create Free Trial and Paid Versions
You can get a large user base by promoting your free app (either trial or with ads). If the user requires more functionality or features of the full app, provide an option to buy it within the app using the in-app purchases. Hence you could be making a good profit on the ads driven free app and the fully paid premium app.
7. Promote through Giveaway’s and Coupons
Promoting iPhone/iPad app through a free giveaway contest or a discounted coupon code will land a good number of interested customer awareness about the app. The giveaway will also help the app to get some initial boost if it is newly launched.You can even giveaway promotional items such as T-shirts, mugs etc and gain popularity.
8. Search marketing.
Search marketing like Google AdWords , Yahoo Search Marketing, Bing Search Marketing, Baidu Advertising(China), Yandex Search Advertising(Russia) offers suitable keyword advertising related to your app. Select the appropriate keywords and budget and link the ad to the itunes app store directly.
Creating a forum for your app users retains the customer base and also helps to gain popularity of your app consistency, stability and customer support. Hence create an active forum for your app in your app website and a Facebook page for your app, to get feedback and to connect with the users.
Collaborating with the influencers in your industry and businessmen who are well-known in your technology, will help you get recognition in your field and to your app identity.Find people who are like-minded and good in your area and collaborate in promoting the iOS app and give something in return. Few examples include tech bloggers, book authors, newspaper journalists etc. You can even consider collaborating with your minor competitors in growing together in a partnership against major ones. So these are the few tips to developers of iPhone/iPad applications to promote their app efficiently in a small period of time. If you would like to share any tricks or ideas of promoting your iOS app, then let us know by your comments.
May 2016 Update:
Use Favorr.io to get free reviews (it’s a review exchange site & useful to get 5 star reviews for initial launches)
No matter how well you have designed and developed an app, but without proper promotion you are going to miss out reaching to a range of audience and hence you will miss money-making opportunities via your developed iOS app.
If you have experience with iPhone app promotion in the past, do share your promotion technique via comments and I would love to learn more from you.